{"id":5060,"date":"2025-02-26T10:07:56","date_gmt":"2025-02-26T15:07:56","guid":{"rendered":"https:\/\/miwf.org\/?post_type=class-seminar&#038;p=5060"},"modified":"2025-02-26T10:18:07","modified_gmt":"2025-02-26T15:18:07","slug":"bridging-the-digital-divide-for-beauty-businesses-spring-summer-2025","status":"publish","type":"class-seminar","link":"https:\/\/miwf.org\/business-programs\/business-classes-seminars\/bridging-the-digital-divide-for-beauty-businesses-spring-summer-2025\/","title":{"rendered":"Bridging the Digital Divide for Beauty Businesses | Spring\/Summer 2025"},"content":{"rendered":"\n<p><strong>Bridging the Digital Divide <\/strong>for Beauty Businesses is a Michigan Women Forward six-month funding and marketing program sponsored by <a href=\"https:\/\/kresge.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Kresge Foundation<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size has-large-font-size is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-mwfpink-background-color has-background wp-element-button\" href=\"https:\/\/miwf-apply.smapply.io\/prog\/bridging_the_digital_divide_-_beauty_edition\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apply Today!<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-program-details\">Program Details<\/h3>\n\n\n\n<p>This free&nbsp;six-month business funding and marketing program led by <a href=\"https:\/\/kanopisocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Katrina Turnbow-Marion of Kanopi Social<\/a> offers select beauty businesses the chance to learn foundational knowledge to boost their businesses&#8217; digital profiles. <\/p>\n\n\n\n<p>Ideal participants include beauty suite owners, salon\/spa owners, licensed estheticians, manicurists, beauty professionals and barbers, and retail beauty businesses. Applicants must have been in business for 1-2 years. Businesses in the ideation stage will not be accepted.&nbsp;<\/p>\n\n\n\n<p>The program starts on March 31, 2025 for an in-person orientation, then meets online weekly on Mondays from 8:30-10 am. An in-person graduation ceremony will be held from 9-10:30 a.m. on Sept. 22, 2025.<\/p>\n\n\n\n<p><strong>PLUS! <\/strong>Engaged cohort learning program participants will receive a free tablet during the six-month program. Graduates of the program will receive a Certificate of Completion.&nbsp;<\/p>\n\n\n\n<p>Participants will learn the following skills and tools: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create a business website with online infrastructure setup<\/li>\n\n\n\n<li>Understand the landscape of digital marketing, including set up of accounts, strategy, reporting and sales<\/li>\n\n\n\n<li>Learn the digital platforms needed to grow your business<\/li>\n\n\n\n<li>Organize your digital assets and information<\/li>\n\n\n\n<li>Build your team roles and responsibilities<\/li>\n\n\n\n<li>Get your business online with a Google Business Profile<\/li>\n\n\n\n<li>Discover your audience<\/li>\n\n\n\n<li>Define your measurement plan<\/li>\n\n\n\n<li>Develop your online brand story<\/li>\n\n\n\n<li>Refine what you are selling and how to get discovered online<\/li>\n\n\n\n<li>Learn the fundamentals of Wave accounting<\/li>\n\n\n\n<li>Develop a content marketing plan<\/li>\n\n\n\n<li>Manage the logistics of running your business online<\/li>\n\n\n\n<li>Understand analytics and develop industry reports<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size has-large-font-size is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-mwfpink-background-color has-background wp-element-button\" href=\"https:\/\/miwf-apply.smapply.io\/prog\/bridging_the_digital_divide_-_beauty_edition\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apply Today!<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"ghostkit-divider ghostkit-divider-type-solid ghostkit-custom-Z1xGVIK\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>Sponsored By:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/kresge.org\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"461\" src=\"https:\/\/miwf.org\/wp-content\/uploads\/2024\/08\/kresge-default-logo-blue-1024x461.jpg\" alt=\"\" class=\"wp-image-2438\" style=\"width:300px\" srcset=\"https:\/\/miwf.org\/wp-content\/uploads\/2024\/08\/kresge-default-logo-blue-1024x461.jpg 1024w, https:\/\/miwf.org\/wp-content\/uploads\/2024\/08\/kresge-default-logo-blue-300x135.jpg 300w, https:\/\/miwf.org\/wp-content\/uploads\/2024\/08\/kresge-default-logo-blue-768x346.jpg 768w, https:\/\/miwf.org\/wp-content\/uploads\/2024\/08\/kresge-default-logo-blue.jpg 1510w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-center ghostkit-custom-1lPncx\"><strong><strong>Program Partners:<\/strong><\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><a href=\"https:\/\/neweconomyinitiative.org\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"182\" src=\"https:\/\/miwf.org\/wp-content\/uploads\/2024\/10\/NEI_HorizontalBlack-002-300x182.png\" alt=\"\" class=\"wp-image-4341\" srcset=\"https:\/\/miwf.org\/wp-content\/uploads\/2024\/10\/NEI_HorizontalBlack-002-300x182.png 300w, https:\/\/miwf.org\/wp-content\/uploads\/2024\/10\/NEI_HorizontalBlack-002-768x467.png 768w, https:\/\/miwf.org\/wp-content\/uploads\/2024\/10\/NEI_HorizontalBlack-002.png 888w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kanopisocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/miwf.org\/wp-content\/uploads\/2024\/08\/images.png\" alt=\"kanopi social logo image\" class=\"wp-image-2442\" srcset=\"https:\/\/miwf.org\/wp-content\/uploads\/2024\/08\/images.png 225w, https:\/\/miwf.org\/wp-content\/uploads\/2024\/08\/images-150x150.png 150w, https:\/\/miwf.org\/wp-content\/uploads\/2024\/08\/images-100x100.png 100w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/a><\/figure><\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bridging the Digital Divide for Beauty Businesses is a Michigan Women Forward six-month funding and marketing program sponsored by The Kresge Foundation. Program Details This free&nbsp;six-month business funding and marketing [&hellip;]<\/p>\n","protected":false},"featured_media":5062,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","footnotes":""},"class_list":["post-5060","class-seminar","type-class-seminar","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bridging the Digital Divide for Beauty Businesses | Spring\/Summer 2025 - Michigan Women Forward<\/title>\n<meta name=\"description\" content=\"This free\u00a0six-month business funding and marketing program led by Katrina Turnbow-Marion of Kanopi Social offers select beauty businesses the chance to learn foundational knowledge to boost their businesses&#039; digital profiles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/miwf.org\/business-programs\/business-classes-seminars\/bridging-the-digital-divide-for-beauty-businesses-spring-summer-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bridging the Digital Divide for Beauty Businesses | Spring\/Summer 2025\" \/>\n<meta property=\"og:description\" content=\"This free\u00a0six-month business funding and marketing program led by Katrina Turnbow-Marion of Kanopi Social offers select beauty businesses the chance to learn foundational knowledge to boost their businesses&#039; digital profiles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/miwf.org\/business-programs\/business-classes-seminars\/bridging-the-digital-divide-for-beauty-businesses-spring-summer-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Michigan Women Forward\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MichiganWomenForward\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-26T15:18:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/miwf.org\/wp-content\/uploads\/2025\/02\/Blog-Photo-\u2013-800x520-13.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"520\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/miwf.org\/business-programs\/business-classes-seminars\/bridging-the-digital-divide-for-beauty-businesses-spring-summer-2025\/\",\"url\":\"https:\/\/miwf.org\/business-programs\/business-classes-seminars\/bridging-the-digital-divide-for-beauty-businesses-spring-summer-2025\/\",\"name\":\"Bridging the Digital Divide for Beauty Businesses | Spring\/Summer 2025 - 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