{"id":4645,"date":"2024-12-05T00:11:37","date_gmt":"2024-12-05T05:11:37","guid":{"rendered":"https:\/\/miwf.org\/?p=4645"},"modified":"2025-02-25T01:27:39","modified_gmt":"2025-02-25T06:27:39","slug":"brandhrt-evolution-connecting-companies-to-their-consumers","status":"publish","type":"post","link":"https:\/\/miwf.org\/small-business-success-stories\/brandhrt-evolution-connecting-companies-to-their-consumers\/","title":{"rendered":"BrandHrt Evolution: Connecting Companies to Their Consumers"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"520\" src=\"https:\/\/miwf.org\/wp-content\/uploads\/2024\/12\/Blog-Photo-\u2013-800x520-1.png\" alt=\"Brandhrt Evolution\" class=\"wp-image-4649\" srcset=\"https:\/\/miwf.org\/wp-content\/uploads\/2024\/12\/Blog-Photo-\u2013-800x520-1.png 800w, https:\/\/miwf.org\/wp-content\/uploads\/2024\/12\/Blog-Photo-\u2013-800x520-1-300x195.png 300w, https:\/\/miwf.org\/wp-content\/uploads\/2024\/12\/Blog-Photo-\u2013-800x520-1-768x499.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>For Ylondia Portis, starting her business, BrandHrt Evolution in Ypsilanti, was the culmination of decades of experience in market research. Throughout her career, she\u2019s helped companies in the building and auto industries better understand their consumers. As a result, these companies have had better tools to reach these potential customers and communicate an effective message to them.<\/p>\n\n\n\n<p>She knew first-hand that doing research to shape a strategy was a crucial step businesses should take before embarking on a marketing campaign. \u201cToo often, businesses just dive in and start marketing without really making sure the message is right or the audience,\u201d Portis says. \u201cIt\u2019s a waste of time and money.\u201d<\/p>\n\n\n\n<p>That\u2019s why she founded <a href=\"https:\/\/www.brandhrt.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">BrandHrt Evolution<\/a> in 2017 \u2013 to help companies get crucial insights to help shape a marketing strategy with a higher chance of success. After working with financial institutions, renewable energy companies, universities and more, she wanted to expand her business.<\/p>\n\n\n\n<p><strong>That\u2019s where Michigan Women Forward stepped in.<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Through Michigan Women Forward, Portis acquired a small business microloan to help fund her effort to branch out and promote her strategies to new business sectors and even those outside of Michigan.<\/p>\n\n\n\n<p>\u201cThere is a lot of opportunity out there for what we offer,\u201d Portis says. \u201cWe are looking forward to helping more clients get the data they need to make informed decisions and visualize the path to their own success.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For Ylondia Portis, starting her business, BrandHrt Evolution in Ypsilanti, was the culmination of decades of experience in market research. Throughout her career, she\u2019s helped companies in the building and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","footnotes":""},"categories":[30],"tags":[],"class_list":["post-4645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business-success-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BrandHrt Evolution: Connecting Companies to Their Consumers - Michigan Women Forward<\/title>\n<meta name=\"description\" content=\"For Ylondia Portis, starting her business, BrandHrt Evolution in Ypsilanti, was the culmination of decades of experience in market research.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/miwf.org\/small-business-success-stories\/brandhrt-evolution-connecting-companies-to-their-consumers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BrandHrt Evolution: Connecting Companies to Their Consumers\" \/>\n<meta property=\"og:description\" content=\"For Ylondia Portis, starting her business, BrandHrt Evolution in Ypsilanti, was the culmination of decades of experience in market research.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/miwf.org\/small-business-success-stories\/brandhrt-evolution-connecting-companies-to-their-consumers\/\" \/>\n<meta property=\"og:site_name\" content=\"Michigan Women Forward\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MichiganWomenForward\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-05T05:11:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-25T06:27:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/miwf.org\/wp-content\/uploads\/2024\/12\/Blog-Photo-\u2013-800x520-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"520\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Julia Elliott\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julia Elliott\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/miwf.org\/small-business-success-stories\/brandhrt-evolution-connecting-companies-to-their-consumers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/miwf.org\/small-business-success-stories\/brandhrt-evolution-connecting-companies-to-their-consumers\/\"},\"author\":{\"name\":\"Julia Elliott\",\"@id\":\"https:\/\/miwf.org\/#\/schema\/person\/4f68cbe845b39d3ffcfb99b9357540c2\"},\"headline\":\"BrandHrt Evolution: Connecting Companies to Their Consumers\",\"datePublished\":\"2024-12-05T05:11:37+00:00\",\"dateModified\":\"2025-02-25T06:27:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/miwf.org\/small-business-success-stories\/brandhrt-evolution-connecting-companies-to-their-consumers\/\"},\"wordCount\":240,\"publisher\":{\"@id\":\"https:\/\/miwf.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/miwf.org\/small-business-success-stories\/brandhrt-evolution-connecting-companies-to-their-consumers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/miwf.org\/wp-content\/uploads\/2024\/12\/Blog-Photo-\u2013-800x520-1.png\",\"articleSection\":[\"Small Business Success Stories\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/miwf.org\/small-business-success-stories\/brandhrt-evolution-connecting-companies-to-their-consumers\/\",\"url\":\"https:\/\/miwf.org\/small-business-success-stories\/brandhrt-evolution-connecting-companies-to-their-consumers\/\",\"name\":\"BrandHrt Evolution: Connecting Companies to Their Consumers - 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