{"id":1621,"date":"2024-08-05T14:37:44","date_gmt":"2024-08-05T18:37:44","guid":{"rendered":"https:\/\/miwf.org\/?post_type=class-seminar&#038;p=1621"},"modified":"2024-10-01T00:18:59","modified_gmt":"2024-10-01T04:18:59","slug":"bridging-the-digital-divide-southwest-detroit-2024","status":"publish","type":"class-seminar","link":"https:\/\/miwf.org\/business-programs\/business-classes-seminars\/bridging-the-digital-divide-southwest-detroit-2024\/","title":{"rendered":"Bridging the Digital Divide Southwest Detroit (2024)"},"content":{"rendered":"\n<p><strong>This class is closed. Go to our main <a href=\"https:\/\/miwf.org\/business-programs\/business-classes-seminars\/\">Small Business Classes &amp; Seminars page<\/a> to look for upcoming Michigan Women Forward business classes. <\/strong><\/p>\n\n\n\n<p><strong>Bridging the Digital Divide \u2013 Southwest Detroit<\/strong> <strong>(2024<\/strong>), was a Michigan Women Forward six-month business training program sponsored by <a href=\"https:\/\/kresge.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Kresge Foundation <\/a>and offered in partnership with the <a href=\"https:\/\/southwestdetroit.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Southwest Detroit Business Association<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-program-details\">Program Details<\/h3>\n\n\n\n<p>This free&nbsp;six-month business education program led by <a href=\"https:\/\/kanopisocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Katrina Turnbow-Marion of Kanopi Social<\/a> offered select Southwest Detroit businesses the chance to learn foundational knowledge to boost their businesses&#8217; digital profiles. The program gave participants the tools to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create a business website with online infrastructure setup<\/li>\n\n\n\n<li>Understand the landscape of digital marketing, including set up of accounts, strategy, reporting and sales<\/li>\n\n\n\n<li>Learn the digital platforms needed to grow your business<\/li>\n\n\n\n<li>Organize your digital assets and information<\/li>\n\n\n\n<li>Build your team roles and responsibilities<\/li>\n\n\n\n<li>Get your business online with a Google Business Profile<\/li>\n\n\n\n<li>Discover your audience<\/li>\n\n\n\n<li>Define your measurement plan<\/li>\n\n\n\n<li>Develop your online brand story<\/li>\n\n\n\n<li>Refine what you are selling and how to get discovered online<\/li>\n\n\n\n<li>Learn the fundamentals of Wave accounting<\/li>\n\n\n\n<li>Develop a content marketing plan<\/li>\n\n\n\n<li>Manage the logistics of running your business online<\/li>\n\n\n\n<li>Understand analytics and develop industry reports<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-plus-engaged-cohort-learning-program-participants-received-a-free-tablet-during-the-six-month-program-graduates-of-the-program-received-a-certificate-of-completion-nbsp\"><strong>PLUS! <\/strong>Engaged cohort learning program participants received a free tablet during the six-month program. Graduates of the program received a Certificate of Completion.&nbsp;<\/h4>\n\n\n\n<div class=\"ghostkit-divider ghostkit-divider-type-solid ghostkit-custom-Z1xGVIK\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>Sponsored By:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/kresge.org\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"461\" src=\"https:\/\/miwf.org\/wp-content\/uploads\/2024\/08\/kresge-default-logo-blue-1024x461.jpg\" alt=\"\" class=\"wp-image-2438\" style=\"width:300px\" srcset=\"https:\/\/miwf.org\/wp-content\/uploads\/2024\/08\/kresge-default-logo-blue-1024x461.jpg 1024w, https:\/\/miwf.org\/wp-content\/uploads\/2024\/08\/kresge-default-logo-blue-300x135.jpg 300w, https:\/\/miwf.org\/wp-content\/uploads\/2024\/08\/kresge-default-logo-blue-768x346.jpg 768w, https:\/\/miwf.org\/wp-content\/uploads\/2024\/08\/kresge-default-logo-blue.jpg 1510w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center ghostkit-custom-1lPncx\"><strong><strong>Program Partners:<\/strong><\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-medium\"><a href=\"https:\/\/southwestdetroit.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"62\" src=\"https:\/\/miwf.org\/wp-content\/uploads\/2024\/08\/Screenshot-2023-08-21-at-6.22.00-PM-300x62.png\" alt=\"southwest detroit logo image\" class=\"wp-image-2443\" srcset=\"https:\/\/miwf.org\/wp-content\/uploads\/2024\/08\/Screenshot-2023-08-21-at-6.22.00-PM-300x62.png 300w, https:\/\/miwf.org\/wp-content\/uploads\/2024\/08\/Screenshot-2023-08-21-at-6.22.00-PM.png 758w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/kanopisocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/miwf.org\/wp-content\/uploads\/2024\/08\/images.png\" alt=\"kanopi social logo image\" class=\"wp-image-2442\" srcset=\"https:\/\/miwf.org\/wp-content\/uploads\/2024\/08\/images.png 225w, https:\/\/miwf.org\/wp-content\/uploads\/2024\/08\/images-150x150.png 150w, https:\/\/miwf.org\/wp-content\/uploads\/2024\/08\/images-100x100.png 100w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This class is closed. Go to our main Small Business Classes &amp; Seminars page to look for upcoming Michigan Women Forward business classes. Bridging the Digital Divide \u2013 Southwest Detroit [&hellip;]<\/p>\n","protected":false},"featured_media":4078,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","footnotes":""},"class_list":["post-1621","class-seminar","type-class-seminar","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bridging the Digital Divide Southwest Detroit (2024) - Michigan Women Forward<\/title>\n<meta name=\"description\" content=\"Our six-month program helped small businesses improve their digital business skills \u2013\u00a0from website design, digital marketing best practices and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/miwf.org\/business-programs\/business-classes-seminars\/bridging-the-digital-divide-southwest-detroit-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bridging the Digital Divide Southwest Detroit (2024)\" \/>\n<meta property=\"og:description\" content=\"Our six-month program helped small businesses improve their digital business skills \u2013\u00a0from website design, digital marketing best practices and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/miwf.org\/business-programs\/business-classes-seminars\/bridging-the-digital-divide-southwest-detroit-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Michigan Women Forward\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MichiganWomenForward\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-01T04:18:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/miwf.org\/wp-content\/uploads\/2024\/08\/Support-Us-600x400-pics-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/miwf.org\/business-programs\/business-classes-seminars\/bridging-the-digital-divide-southwest-detroit-2024\/\",\"url\":\"https:\/\/miwf.org\/business-programs\/business-classes-seminars\/bridging-the-digital-divide-southwest-detroit-2024\/\",\"name\":\"Bridging the Digital Divide Southwest Detroit (2024) - 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